(LAUGH). This is the theme of our conversation: the suit as an unparalleled agent of change in the male universe. They are not as confined to the clich where they have been trapped, especially in recent yearsthe one where they could not express themselves or free themselves through clothing. Now, he says, They can exhibit vanity, because vanity is also male.. You know? and I start to play with these kind of things. The change comes at a complicated time for the Italian fashion house, which recently announced that it would return to showing menswear in Milan this January. I thought: Why should I look for someone on the side when Alessandro can perfectly transmit the brands heritage - all Gucci codes and values are already inside him.. Images in movement, films and videos are a source of entertainment, an interesting way to communicate, so I dont rule out a return, but not now., Chuckling, he said hed heard comments after the Love Parade show about his departure from Gucci, as if it were a salute to do who knows what. Alessandro Michele: In-- yeah, for a minute. In 2017, Gucci announced its line of home decor which featured a wide range of items, allowing shoppers to decorate their homes in the latest Gucci trends. Marco Bizzarri: So I met him in his apartment. It's-- it's mysterious. If you want to burn this whole thing down, that's what you have to set on fire. Broadcast associate, Elizabeth Germino. He was responsible for introducing new designs and styles that redefined luxury fashion. 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His love is full-throated, unequivocal: I love the shoulders, the buttons. He was born in 1931 in Florence, Italy, and was the grandson of Guccio Gucci, the founder of the famous fashion brand Gucci. Their creative partnership is so close that theyve created an exclusive collection together for Gucci: HA HA HA, from the initials of their first names. Thomas Raggi, Damiano David, Victoria De Angelis and Ethan Torchio of Maneskin arrives at Gucci Cosmogonie - Castel Del Monte on May 16, 2022 in Andria, Italy. Under Armour Shuffles C-Suite, Chief Product Officer to Exit, The influence of Gucci's creative director is being recognized by the British Fashion Council with the Trailblazer Award and the designer talks to WWD about the importance of following his instinct and trying to understand where the wind blows., MILAN Alessandro Michele doesnt have everything figured out in the best sense of the term as he says he likes to experiment, following his instinct, trying to understand where the wind blows.. When Giannini walked away abruptly in 2015, blue-chip names such as Hedi Slimane (imagine, LOL), Riccardo Tisci, and Christopher Kane were linked with the gig, but it was the relatively unknown Michele who was entrusted with breathing life into the by-now stale Italian legend. For 100 years, the brand with its double G logo has been synonymous with opulence, understated . How Has Alessandro Michele Changed Gucci? Alessandro Michele ( Italian pronunciation: [mikle]; born 25 November 1972) is an Italian fashion designer who most recently served as the creative director of Gucci, the Italian fashion luxury house where he had been working since 2002. Have you ever wondered why Gucci, one of the most luxurious fashion brands in the world, is made in Italy? It's like a voice that is saying "if you are like this, you are good. Actually, I think the change in aesthetic that Alessandro did for Gucci brought this new generation into the fashion world, the luxury world. Sharyn Alfonsi: They say, you know, imitation is the sincerest form of flattery. Frightened by the courage of the Michele winter show, the fashion world became more favorable for Michele immediately after that - a mixed cruise with women and men. Sharyn Alfonsi: wears what you put your heart into? WWD and Women's Wear Daily are part of Penske Media Corporation. During these five days, Michele and his team managed to do the incredible: not just create a fashion collection, but completely reformat the image of Gucci man. The impeccably tailored yin to Michele's Yang. You don't need to speak much Italian to know the word Gucci. For one night last November, Gucci cleared Hollywood's walk of fame of tourists and transients and replaced them with a spectacle that suits what Gucci has become: a product of Alessandro Michele's imagination, in which too much is never enough. The effect is always quite out of tune, loud, beautiful. In this article, we will explore how Alessandro Michele changed Gucci. No one at Gucci apologizes for the prices. I have been transparent with myself and with the company and always shared my thoughts with the organization., Holding the Love Parade show in Los Angeles, despite the difficulties in organizing the event at a time when some COVID-19 restrictions still stand, was a stimulus for Michele, bringing an extra dose of energy to the designer and a taste of things to come. In addition, Michele has made a concerted effort to reach younger consumers through social media platforms like Instagram. Slick and sexy Gucci ruled the 90s. This followed his decision to change the pace of the Gucci collections a year earlier, naming them after the music world. There is no precise rule, he explains. EXCLUSIVE: Alessandro Michele on Change, Experiments and Taking Risks. / CBS News. Now the designer is getting ready to return to Milan in February as Gucci will be part of the citys official fashion week schedule, as reported. We went with Michele to his favorite place for inspiration, the Piazza Navonna a masterpiece of Baroque architecture. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. (LAUGHTER) And I'm like, "I know.". I would love to say it was a formula, but there is a huge dose of luck; I did it my way.. It places everyone, whatever their differences, under the same umbrella. In the past twenty years, the Italian brand Gucci has changed more than once, sometimes completely updating the image of itself. I don't know why. Michele's idea of beauty and style is nothing like the Gucci that defined luxury for decades. WWD has recently reported that "well-placed sources" have indicated that creative director Alessandro Michele is slated to exit the Italian luxury brand . But in the years that followed, the Gucci family had sold all its interests - and the brand lost its mojo and market share. Alessandro Michele studied costume design and thought he might work in Hollywood before he landed at the luxury fashion house Fendi and later Gucci. Micheles unconventional approach to fashion has also attracted a new generation of fans to the brand. I am a man of my times, and I have realized that fashion is very powerful and it can be narrated in a billion ways. Rules never help. What Did Alessandro Michele Do for Gucci? Marco Bizzarri: But in a way, we have the same love for beautiful things. Register to get the latest LuxuryFacts news , comment on articles and share content with your friends, Register to get the latest LuxuryFacts news, comment on articles and share content with your friends. Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. The brands dcor collection borrows motifs from Guccis fashion styles, therefore creating a seamless connection between the wearing and the living. Harry Styles performs onstage during the 63rd Annual Grammy Awards in Los Angeles on March 14, 2021. Austin Butler at the premiere of ELVIS on June 5, 2022 in Sydney, Australia. I like it and I also like playing with it, breaking it, and using its codes but then also upending them. This story originally ran onGQ Italiawith the titleAlessandro Michele e la rivoluzione sartoriale di Gucci, 4th of July Sale - Up to 70% off + Free Delivery, Enjoy 25% off sitewide w/ this Target promo code, Shop the new Polo Ralph Lauren x ASOS Exclusive Collection from $99, Unlock 25% off with Finish Line promo code for Status members, Your secret to savings: Adore Me promo code, 60% off, 2023 Cond Nast. It's believed to have been designed by the Renaissance master Raphael. They are putting on their suits, it's impressive. "The personal connection is as important as talent, and it was more an emotional rather than a rational choice; he was aligned with me, Bizzarri explained to WWD,when asked aboutMichele's revolutionary vision. Adding the perfect bag, coat or this - some kind of ski mask for a cyclops. Alessandro Michele: No, never. Beautiful texture. Ad Choices. Sharyn Alfonsi: Some people were like, "Did Gucci lose their mind?". Alessandro Michele, the creative director of Gucci, has been a game-changer for the luxury fashion brand since he took over in January 2015. By Samuel Hine November 23, 2022 Daniele Venturelli/Getty Images Alessandro Michele, who defined an era of menswear at the helm of Gucci, is out. Because the brand lost this kind of beautiful strangeness. But I am here and I am staying., Of closing the centenary, Michele said he believes the celebrations were loving, at a time that was so difficult and complex. First published on July 17, 2022 / 6:54 PM. He drew inspiration from a wide range of sources including vintage clothing, art history, and pop culture. Alessandro Michele: I love to be open to the things that-- make me feel like, "Oh, my gosh. Alessandro Michele: (LAUGH) It's-- it's-- it's pretty crazy. Marco Bizzarri: I don't think-- never been held in fashion history that someone made a show at-- for a s-- company like ours-- this size, in five days. It was unexpected as I was leaving. Alessandro Michele: I have a lot of picture of crazy people in the street, you know, that I go crazy. The suit, it seems, is a true obsession for the British pop star. Last year's string of films and socially distant photo shoots was followed by a hypnotic presentation of Gucci's fall 2021 collection, Aria, which celebrated the brand turning 100. Under Armour Shuffles C-Suite, Chief Product Officer toExit, Fenty Beauty Debuts in Roblox, Invites Users to CocreateProduct, EXCLUSIVE: Paco Rabanne Is Revving Up With Makeup, MoreBoutiques, Brunello Cucinelli Presents Latest Restoration Project, Casa Valextra Concept Introduced in Kyoto, Pride 2023: Standout Moments, Celebrities and Photos of Parades Around theWorld, They Are Wearing: Paris Mens Spring2024. decision to change the pace of the Gucci collections a year earlier, Gucci will be part of the citys official fashion week, combining the codes of the Gucci and Balenciaga brands. Alessandro Michele: Oh, I was saying what the brand maybe was not-- at that time was not so relevant. I've worn-- like, a counterfeit Gucci shirt. As we first reported last December, Michele swapped out Gucci's signature sophistication for something he calls "beautiful strangeness" and tripled sales in the process. In the seven years since he took the job - he's blown the doors off the legendary fashion house. A look from Guccis Aria collection and the Balenciaga hacking project. Her designs were bold, colorful, and unapologetically extravagant. The press sitting on the show was shocked - and after the final passage of the models, when Alessandro bowed with his team, exploded in a flurry of applause. Others from the dressing room of a Reno cabaret. Alessandro Michele, creative director of Gucci since 2015, is set to leave the company. The power that it holds is now available to everyone: to women, to men, to those in between. The Hollywood show, which took six months to create, lasted just 22 minutes. I mean it's really interesting, you know? It's not forever. Alessandro Michele: I don't know. Despite that, Guccis weak performance undercut very strong growth from other parts of the business, notably YSL and Bottega Veneta. Produced by Guy Campanile. My wardrobe is full of jackets; in my opinion, everything starts with them., The cultural change that interests Michele did not happen by chance. That's when Gucci's new CEO - Marco Bizzarri showed up. This has served him well in his role as creative director of Gucci, reinventing the brand with his quirky and androgynous aesthetic and putting the label back on the fashion map. What Has Alessandro Michele Done for Gucci? 4. It was CEO Marco Bizzarri who (unknowingly) convinced Michele to stay put, entrusting him with Gucci's relaunch after being wowed over a three-hour conversation. Michele was a Tom Ford hire and worked under Frida Giannini. But the Gucci magic happens when it gets in front of Michele. Alessandro Michele is a name synonymous with the fashion industry. Paolo Gucci was a well-known Italian fashion designer who gained fame for his luxurious designs and innovative ideas. How Alessandro Michele Almost Quit Gucci 2 years ago in Style Words By Graeme Campbell Getty Images / Pietro D'aprano It's almost impossible to think of contemporary fashion without. Mr. Michele recreated vintages ideas, that would normally been seen as dated, to reach a more diverse clientele. July 18, 2022. November 23, 2022 Photo: Getty Images Alessandro Michele is exiting Gucci, Kering announced today. Gucci. During the year, Gucci will also stage two more runway shows, in late spring and in September. Bizzarri could have hired anybody, but people inside the house begged him to talk to Alessandro Michele, who had been with Gucci 12 years designing handbags and accessories. Think: Billie Eilish, Harry Styles, and Serena Williams. Indeed, we did analyze the creative u-turnMr. Michele did inhis very first collection itself. To us he seemed as much a puzzle master as a designer. In his opinion, you dont need to understand modernity well, it is not necessary to clearly coincide with time, its requests and codes. Nothing wrong.". And I said, "Maybe they're gonna fire me." From Dapper Dan to A$AP Rocky to Rihanna to heads and dragons to E-sports to Adam Driver/Lady Gaga movies to internet-breaking collaborations, like him or loathe him, it's almost impossible to fully articulate the influence the Michele revolution has exerted on culture writ large. Do you see the boys? he asks, referring to Mneskin, the Italian rock band enjoying tremendous success and which Gucci has embraced. I try to manipulate it, empty it, lengthen it, shorten it, move the buttons around. With sneakers and backpacks taking over the ramp, many luxury brands collections incorporate streetwear elements, and Gucci is no exception. In 2015, Alessandro Michele was appointed as the creative director of Gucci. Addressing Guccis return to Milan, the designer admitted someone could say Alessandro Michele says one thing and does another, but I did what I thought and felt was necessary to do and say in that specific moment. Michele joined Gucci under Tom Ford in 2002 and rose quickly through the ranks, eventually serving as head accessories designer under creative director Frida Giannini by 2011. Its had enormous effects, he continues: This led even conservative dressers to come to us tempted by the idea of taking a step forward, of letting themselves embrace this sense of freedom, because in the end the desire to transform oneself is human. Sharyn Alfonsi: But doesn't everybody have to afford it? Then the outfits are sewn. Jared, for example, is obsessed with the idea of always changing while remaining himself. Alessandro himself announced that this collection celebrates the incompatibilities that today define personal style, that he wanted to interpret feelings, not a silhouette; experience, not an era.. His designs often featured floral patterns, animal motifs, and intricate embroidery. We had to change the tone of voice, to be chameleons. Guccis sales have soared under Micheles leadership, with the company reporting record profits in recent years. Alessandro Michele: You must change in a very quick way.
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