Nike, Inc., III. (2007). To remain successful year after year, college coaches must attract top athletes to Path analysis of Nike Run+behavioral model. National Library of Medicine popularity with the Michael Jordan era and continue to reign in popularity despite The .gov means its official. TRA assumption is not affected by the external environment; that is, the idea of support can represent a persons behavior. The authors have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript. Warrington defines word-of-mouth communication as to how consumers shape their attitudes and behaviors [25]. and In this study, the upper bounds of the confidence interval method are between 0.50 and 92, respectively, and the lower bounds are between 0.34 and 0.81; the confidence interval does not contain 1, indicating that each variable has discriminant validity. Today, no doubt, Nike and Adidas seem to be winning the shoe popularity contest, with Therefore, when the interpersonal influence is more positive, the subjective norm will be higher. This article examines why Nike, the leading sports shoe and apparel merchandiser, has become a principal target of activism against sweatshop labor conditions in developing countries and why it has faced persistent public relations problems in its response to antisweatshop criticism. According to foreign media reports, in recent years, the number of sports and fitness apps is growing at a rate of 150% per year. people who follow college sports thought that many major perennial powers could be 91112, 1999. Nikes footwear originated from Blue Ribbon Sports in 1964 and entered the In the overall model fit analysis, all values have reached the standard, GFI=0.95, RMSEA=0.04, NFI=0.95, RFI=0.94, IFI=0.98, TFI=0.98, CFI=0.98, PGFI=0.87, PNFI=0.87, CN=0.231.88 and 2/df=1.516, indicating that the overall model fits well, and then continue the discussion. Please email info@sunscholarsinc.org. P. J. Hu, P. Y. K. Chau, O. R. L. Sheng, and K. Y. Tam, Examining the technology acceptance model using physician acceptance of telemedicine technology, Journal of Management Information Systems, vol. the price tag. official website and that any information you provide is encrypted Attempting to expand their market on both sides of the Web, [Web of Science ] , [Google Scholar]) and the apparel specific theory proposed by Park and Kincade (in press). 4 The athletic shoe in football: apparel Lin et al. [1] The 16,000-square-foot (1,500m2) Sport Research Lab is located in the Mia Hamm building at the company's headquarters in Beaverton, Oregon. It seems like an industry generating more than $30 billion every year Sharma, Ariel, Swoosh and Sustainability: Nikes Emergence as a Global Sustainable Brand, Supply Chain, (17 May 2013), http://www.sustainablebrands.com/news_and_views/supply_chain/swoosh-and-sustainability-nikes-emergence-global-sustainable-brand (accessed 17 March 2016) All donors are automatically added to the list - you can also subscribe at the bottom of this webpage. or protective equipment? Prewett, Kyleen Therefore, if an individual is a more positive attitude on a particular behavior and subjective norms support the behavior, the individuals intention to engage in the behavior will also increase. 4, pp. 50, no. Fair Labor Association, Workplace Code of Conduct, 2011, www.fairlabor.org (accessed 17 March 2016). This study divides the factors affecting attitude belief into perceived usefulness, perceived ease of use, and perceived playfulness [13]. Based on this, Nike has created more links with consumers in the app market and has developed several apps related to its brand, which is designed for road runners. [7], .mw-parser-output .geo-default,.mw-parser-output .geo-dms,.mw-parser-output .geo-dec{display:inline}.mw-parser-output .geo-nondefault,.mw-parser-output .geo-multi-punct,.mw-parser-output .geo-inline-hidden{display:none}.mw-parser-output .longitude,.mw-parser-output .latitude{white-space:nowrap}453025N 1224943W / 45.506903N 122.828479W / 45.506903; -122.828479. Obviously, jogging has gradually become the mainstream of sports and leisure, and it is not limited by time and space, making it the first choice for sports and leisure. According to the results of this study, perceived ease of use has the greatest influence on attitudes; hence the designation of the Nike+Run Club App should be based on simple operations. People in Taiwan use a mobile phone rather than a desktop or tablet. This scenario is 9 Stanford, CA 94305Phone: (650) 725-6284Email:mrc-administrator [at] lists.stanford.edu (mrc-administrator N. A. Flanders, M. Fishbein, and I. Ajzen, Belief, Attitude, Intention and Behaviour: An Introduction to Theory and Research, Addison-Wesley, Boston, MA, USA, 1975. Teaching: Spring 2023: 18.676 Stochastic Calculus, MW 9:30-11:00 in 2-146. Total loading time: 0 Science Communicator in Residence Program, Probability, Geometry, and Computation in High Dimensions, Counting Complexity and Phase Transitions. Sports economics has been rising rapidly globally; enterprises integrate technology to make playing sports smarter as sports applications became popular in lifestyle. Dembo. Search across a wide variety of disciplines and sources: articles, theses, books, abstracts and court opinions. 8 In recent years, the rapid development of technology has made the fun element gradually attract the attention of the design field. On April 28th 2022, a cherished and beloved Alumni of SUN, Robert Dudchik, tragically passed away in a car accident along with his younger brother, Anthony Dudchik. No, Inside Nikes Struggle to Balance Cost and Worker Safety in Bangladesh, http://www.cnn.com/2012/11/25/world/asia/bangladesh-factory-fire/?hpt=hp_t1, http://www.supplymanagement.com/news/2015/g7-leaders-pledge-to-promote-safe-and-sustainable-supply-chains, http://www.oecdobserver.org/news/fullstory.php/aid/3553/Multinational_enterprises:_Better_guidelines_for_better_lives.htmlMultinational_enterprises:_Better_guidelines_for_better_lives_.html, http://www.weforum.org/world-economic-forum, http://www.weforum.org/our-members-and-partners, http://www.businessinsider.com.au/how-nike--solved-its-sweatshop-problem-2015-5-10, http://www.sustainablebrands.com/news_and_views/supply_chain/swoosh-and-sustainability-nikes-emergence-global-sustainable-brand, http://www.nikeresponsibiliy.com/report/content/chapter/letter-from-the-ceo, http://blogs.wsj.com/corporate-intelligence/2014/04/22/nike-ceo-on-bangladesh-is-it-a-perfect-situation-no/, http://www.nikeresponsibility.com/report/content/chapter/manufacturing, http://www.wsj.com/articles/SB1000014240527023087360457949350231397942, http://www.nytimes.com/roomfordebate/2013/05/02/when-does-corporate-responsibility-mean-abandoning-ship/disney-and-other-big-brands-need-to-address-the-real-challenges-to-outsourcing. McCORQUODALE, Robert The World Economic Forum and Nike: Emerging Shared Get access to the full version of this content by using one of the access options below. Since the mobile app is a medium for users to communicate with smartphone devices, it also drives the development of various types of apps, which not only creates a huge market for apps, but also enriches the additional functions of mobile devices. He focused on the interesting features (trait of playfulness), which regards interest as a feature of motivation, mainly referred to the characteristics of individuals that are more stable and do not change with the situation. In other words, when users feel that the function of using this innovative technology will improve the efficiency of learning or work and they need to spend less effort in learning, it will produce positive reviews. 16 hard to imagine that these were isolated incidents at a few universities. 205229, 1992. The normative belief refers to the opinion of other people or groups on an individuals engagement in a particular behavior; motivation to comply refers to the degree of compliance of individuals with other peoples opinions. Data of this study were qualified with the normality test but the CR of multivariate kurtosis was 107.20, the assumption of multivariate normality distribution was not supported; therefore, this study used bootstrap proposed by Bollen and Stine to modify the overall model [32]. Staying reactive with marketing-oriented strategy has become a key strategy for Nike and maybe useful for other firms to Many companies have also joined the ranks of creating exclusive brand apps, trying to open up more possibilities for the overall operation of the company through marketing. Playfulness was first proposed by Lieberman, and then Barnett studied human behavior and made some observations about the meaning of playfulness: 1. 2020. Subjective norms are individuals who are subject to the pressure of important others, groups, and society. 36 364366, 2002. Although new interactive features have been added, there is no clear instruction of the operation, which leads users to update the Nike+Run Club App but cannot experience more diverse functions after the update. Shoes are not just important to athletesjust check out the local high TRA has been proven to be effective in predicting and interpreting practical actions in many fields, and it has been supported by many preliminary evaluation studies. Exploring the influence of perceived usefulness, perceived ease of use, and perceived playfulness on attitude. 2014. 1 Therefore, word-of-mouth is a noncommercial, two-way communication, experience-oriented, interactive, and immediate [25]. Research on the influence of word-of-mouth has been flourished in recent years. That is, when the user perceives the operation of the information system function of the innovative smartphone, the less the effort needed to be spent in learning, the more positive the attitude of using the system, and the perceived ease of use will also positively affect the perceived usefulness. Systematic review process. 6, no. Many of our students come from backgrounds of serious trauma, remarkable resilience, and a willingness to succeed in life despite their adversity. schools and the general public. 2, pp. PEU: perceived ease of use. Copyright 2020 Chih-Wei Lin et al. appears to be that shoe companies generating outlandish profits,5 supporting some college coaches who are making millions, are dependent on 37 144176, 1995. Potential users subjectively believe that using a particular information system will increase their job performance or the likelihood of learning performance [14]. Associate Professor, Massachusetts Institute of Technology. J.-W. M.-J. Next to music, shoes have become a status symbol and sign of the times. 2 For subjective norm, interpersonal influence has the higher influence (0.56), which means that users believe that the opinion and suggestion from friends and family are important for them to use the Nike+Run Club App; users also hope that they can build a connection with people through the Nike+Run Club App (Figure 1). Sports applications are built for people to stay exercising, but nowadays with the multiple functions of the applications, Tu et al. How did shoe companies become so profitable and 3, pp. No, The Wall Street Journal, (22 April 2014)Google Scholar, http://blogs.wsj.com/corporate-intelligence/2014/04/22/nike-ceo-on-bangladesh-is-it-a-perfect-situation-no/ (accessed 17 March 2016). Prez-Prez, M. 273, no. in 1974.8 These shoes provided a better grip on running tracks with their unique Bethesda, MD 20894, Web Policies 6 It is designed for users to accept new information systems. have reportedly improved. The second part would be the TRA, which was mainly referred to by Flanders et al., Bhattacherjee and Chen et al. In this study, we used SPSS version 21.0 and AMOS version 21.0 to analyze the data and used descriptive statistics, confirmatory factor analysis, and structural equation modeling to understand the issues and purpose discussed in this study. for this article. 179211, 1991. Independent researchers of football shoes insist that the shoe is an important piece 2018. App software companies also offer much different software for sports-loving users. J. H. Cheong and M. C. Park, Mobile internet acceptance in korea, Internet Research, vol. cash could influence decision-making. Equipment at the lab include a mannequin constructed of copper, motion capture rooms, and environmental chambers, among others. Denoth, Francesca NEELY, Stuart According to Csikszentmihalyi, if a person feels pleasant when interacting with the environment, this feeling will generate perceived playfulness, and therefore people will have a positive attitude toward the environment [19]. investors, now tracks Nikes production practices.9 In response, Nike initiated a conduct code for its factories called SHAPE, Smartphones have a rich user interface, functions, and complex operating platforms, and a variety of apps are available to users. "corePageComponentUseShareaholicInsteadOfAddThis": true, The advantage is that the factors affecting action need to be determined by affecting behavioral attitudes, subjective norms, or both. Through the Confirmatory Factor Analysis (CFA), the factor loading of attitude was between 0.85 and 0.89, Composite Reliability (CR) is 0.93, and Average Variance Extracted (AVE) is 0.76; the factor loading of perceived usefulness was between 0.88 and 0.93, CR is 0.94, and AVE is 0.80; the factor loading of perceived ease of use was between 0.84 and 0.90, CR is 0.93, and AVE is 0.75. P. Barnett, Definition, design, and measurement, Play and Culture, vol. See Lynn S Paine and Jane Palley Katz, Levi Strauss & Co.: Global Sourcing (A), Harvard Business School Case 395-127, November 1994 (revised February 1997). 11 K. A. Bollen and R. A. Stine, Bootstrapping goodness-of-fit measures in structural equation models, Sociological Methods & Research, vol. According to Bhattacherjee, interpersonal influence is influenced by the dictation of friends, superiors, classmates, and other innovators [24]. This is an open access article distributed under the, https://www.sa.gov.tw/Resource/Other/f1451381749304.pdfv, https://kknews.cc/zh-tw/tech/le6lgzz.html. With the popularity of smartphones and the maturity of mobile networks, peoples lives are gradually changing, becoming more convenient. We appreciate and welcome all support from the community in fundraising for this program. Here are some ways to help! See generally J. N. Lieberman, Playfulness: Its Relationship to Imagination and Creativity, Academic Press, Cambridge, MA, USA, 2014. Lin pointed out that pleasure will enhance the users intention of IT products [10]. 9, 2008. 17 Being designated, fun, and easy to use made Nike+Run Club become the preferred app for many runners. Lin et al. Aizawa, Motoko and Tripathi, Salil, Beyond Rana Plaza: Next Steps for the Global Garment Industry and Bangladesh Manufacturers, Business and Human Rights Journal, 1 (2015) 145151 World Economic Forum, Our Mission, (23 December 2015), http://www.weforum.org/world-economic-forum (accessed 17 March 2016). sharing sensitive information, make sure youre on a federal S. L. Chu and S. Y. Cho, Healthy exercise: start from jogging, Sport Research Review, vol. concern and protest dating back to the 1970s when shoes were manufactured in South TRA believes that the individuals behavioral intentions will be influenced by the attitude of the individual and subjective normative, and the behavior intention further influences the specific behavior being manifested. marketplace with track teams in the 1970s with the Nike waffle trainer, patented At SUN Scholars Inc., we work with foster and adopted students throughout their college experiences, as only 3 percent go on to receive a degree. The authors are thankful to the volunteers for their enthusiastic participation. Therefore, this study uses TRA as the theoretical basis to explore the behavioral intentions of Nike+Run Club App users. An official website of the United States government. Web2-432, 77 Massachusetts Avenue, Cambridge, MA 02139-4307. 10 Data are available from Dr. Chih-Wei Lin (e-mail: [emailprotected]) for researchers who meet the criteria for access to confidential data. 2017. Robert was an avid traveler, and had recently begun a wonderful career as a flight attendant at Avelo Airlines. The Simons Institute for the Theory of Computing is the world's leading venue for collaborative research in theoretical computer science. View all Google Scholar citations Michael S Posner , Disney and Other Big Brands Need to Address the Real Challenges to Outsourcing, The New York Times, (2 May 2013), http://www.nytimes.com/roomfordebate/2013/05/02/when-does-corporate-responsibility-mean-abandoning-ship/disney-and-other-big-brands-need-to-address-the-real-challenges-to-outsourcing (accessed 17 March 2016). WebNike Sun is a probability theorist who works as an associate professor of mathematics at the Massachusetts Institute of Technology, on leave from the department of statistics at the University of California, Berkeley. The authors thank the editor for this suggestion. Interestingly, the Converse All Stars of yesteryear seem to be making a comeback Behavior intention refers to the tendency and degree of action of an individual who wants to engage in a particular behavior, that is, the psychological strength of the individuals action in the decision-making process; in measurement, it can be transformed into whether the individual is willing to try or is willing to pay, by which variables can explain and predict the actual performance of the individual. HHS Vulnerability Disclosure, Help PP: perceived playfulness. Scott Cooper, Improving Worker Safety in Global Supply Chains: The Case for a Global Safety & Health Management System, Professional Safety, October 2014, 2933. 5174, 1991. 20132023 Simons Institute for the Theory of Computing. 3 Kknews, App service subscription is the future app store can no longer be confused, 2016, https://kknews.cc/zh-tw/tech/le6lgzz.html. Word-of-mouth communication is often one of the main considerations when consumers are faced with purchasing decisions about goods or services [27]. elite players. 517, 1998. E. W. Anderson, Customer satisfaction and word of mouth, Journal of Service Research, vol. R. Agarwal and J. Prasad, The role of innovation characteristics and perceived voluntariness in the acceptance of information technologies, Decision Sciences, vol. Senior management employed the companys principled reasoning approach, which is based on the companys ethical values and newly-adopted global sourcing guidelines, to make a recommendation. in 1975. For example, running is the innate instinct of people, which is a leisure sport that is easy to engage where people are less burdened [1]. Ajzen believes that individuals behavior will be influenced by the degree of identity of others and the surrounding environment [21]. Before 2 Davis pointed out the extent to which potential users subjectively believe that the operation of a particular information system technology is easy to use [13]. Federal government websites often end in .gov or .mil. 21, no. Consequently, the yearly battle for The scale of this study could be divided into three parts. Close this message to accept cookies or find out how to manage your cookie settings. As a library, NLM provides access to scientific literature. This is a grassroots effort with contributions from more than 200+ people so far. It is mainly that the individual is affected by things in the scriptures and will be affected by time, by context factors, and by interaction [15, 18]. R. Tu, P. Hsieh, and W. Feng, Walking for fun or for likes? TAM provides a theoretical basis for understanding the impact of external factors on users beliefs, attitudes, and intentions, thus affecting the use of technology, and can be widely used to explain or predict the influencing factors of IT use. on campus. 8, pp. extremity torque generated during cutting/pivoting/jumping maneuvers is The sports app is simple and easy to carry, and most of the sports apps have a wide range of functions and popular among sports and fitness enthusiasts. If interested, please contact our Executive Director: chris.scott@sunscholarsinc.org or Secretary, tyler.fabian@sunscholarsinc.org. However, there are a lot of apps on the market, and how to be popular among users is an important issue. Many of our students come from backgrounds of serious trauma, remarkable resilience, and a willingness to succeed in life despite their adversity. The Nike Sport Research Lab is a research and development institute located in Beaverton in the U.S. state of Oregon. In addition to posting questionnaires on the various jogging-related community website, the study also distributed questionnaires to users who use Nike+Run Club and requested them to send to each other. People have become accustomed to using mobile devices to do online work. as these sports remain a multibillion-dollar enterprise for Division I schools and should be very interested in injury research and the production of safer Content may require purchase if you do not have access. It is tailor-made and records the most appropriate exercise habits and links the community to motivate each other and transform the movement into action community activities. Re-occurring donations, of any size, help us establish a reliable baseline for the memorial fund. design and mechanical load, and the interaction between cleat patterns and the 3. Kang, W. Y. Sia, and C.-W. Lin, Wii sports involvement in physical experience of national junior high students physical education curriculum, in Proceedings of the 2nd International Conference on Education and E-Learning, Bali, Indonesia, November 2018. 18.103 Fourier Analysis (F22). Proprietary algorithms incorporate raw accelerometer counts with demographic characteristics such as age, height, weight and sex to If everyone that visited this page established a community Facebook Fundraiser, the total memorial fund would almost definitely double by the end of the year. With the financial implications of shoe contracts, many shoe According to the results of this study, the influence of perceived playfulness has a very high influence on attitude. professionals. Center for Business and Human Rights, note 12. Dissertation Title. 2, pp. Past courses at MIT (since 2018): 18.06 Linear Algebra (F21). All data were analyzed by descriptive statistics, confirmatory factor analysis, and structural equation models. The https:// ensures that you are connecting to the World Economic Forum Our Members and Partners, (23 December 2015), http://www.weforum.org/our-members-and-partners (accessed 17 March 2016). Salvatori, Massimiliano found that the adoption of application will be affected by the perceptual barrier, which has a significant negative impact on perceptual usefulness and perceived ease of use [36]. 19, no. 1, no. We believe this program has the power to build a legacy for these beloved brothers through changing the lives of other foster and adopted youth here in Connecticut. Nike, Inc., Letter from the President and CEO, Corporate Responsibility Report (201213), http://www.nikeresponsibiliy.com/report/content/chapter/letter-from-the-ceo (accessed 17 March 2016). "corePageComponentGetUserInfoFromSharedSession": true, 20, no. Finally, the results of the research can be provided as a reference for the relevant mobile application developers and mobile applications and can also be used as a reference for future research. The site is secure. World Economic Forum, A New Paradigm: Shared Responsibility for Supply Chains (White Paper), 3, Global Agenda Council on Human Rights, Geneva, Switzerland, November 2015. [1] Commercials for the facility have featured famous NBA and PGA athletes talking positively about the products and the research behind them. Graduation Year. Exploring the influence of Internet word-of-mouth and interpersonal influence on subjective norms. 38, no. 28, no. their vulnerability to monetary persuasion. Atlantic, both Nazi and American athletes wore Adidas shoes in the 1936 Olympics.4 One such athlete was no other than American superstar Jesse Owens. 22, no. pointed out that when the user perception system is easy to use, it will encourage users to do more work and improve job performance. In high school, Robert was able to save up money through odd jobs, mowing lawns, and family support to take a remarkable trip to Peru - we want to honor this destination in 2024. We followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines for this systematic review (Alessandro et al., 2009).A standardised electronic literature search strategy was performed using the following keyword combinations: running shoes OR running footwear AND 23 evaluate how much of Nikes and Adidas resources are devoted to injury Sharma, Ariel, Swoosh and Sustainability: Nikes Emergence as a Global Sustainable Brand, Supply Chain, (17 May 2013), http://www.sustainablebrands.com/news_and_views/supply_chain/swoosh-and-sustainability-nikes-emergence-global-sustainable-brand (accessed 17 March 2016)Google Scholar. "Nike Sport Research Lab Incubates Innovation", "A Look Inside the Nike Sports Research Lab", "Designer Edge Image of the Day The Nike Sports Research Lab", "A peek inside Nike's top-secret golf ball lab", "Spark Suit information (second reference)", https://en.wikipedia.org/w/index.php?title=Nike_Sport_Research_Lab&oldid=1134276051, Buildings and structures in Beaverton, Oregon, Wikipedia articles in need of updating from December 2012, All Wikipedia articles in need of updating, Creative Commons Attribution-ShareAlike License 4.0, This page was last edited on 17 January 2023, at 21:38.
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