Words to Use for Emotional Marketing Copy. From operating our own three successful gyms locations in Dallas, to consulting, managing, and designing countless gyms across the country, Trophy is a trusted expert for all fitness needs. For example, Honest Reporting is Our policy assures consumers of news that are genuine and free of deliberate distortion. Its an overview of your company and how its different from your competitors. Synonym: Affordable synonyms include cheap, low-cost, budget, and fair-priced. Synonym: Free is synonymous to separate, independent, self-ruling, and autonomous. Words to Use for Emotional Marketing Copy, The Best Words & Phrases for Marketing with Emotion, five effective copywriting formulas we cover in this post, promotingyour business across various channels, Free returns/full refund, no questions asked, Talk to [representative] to see if [business name or product] is right for you, [Achieve main benefit[s] you offer] and sign up today. Synonyms: serene, tranquil, relaxed, unflustered, untroubled, still quiet, unflustered, etc. Make meetings powerful decision-making engines to give time back to every employee. Then, youll be able to pull out sections or create shorter versions for other social profiles with lower character limits, like Twitter or Instagram. Usage as a brand word: Forever is used in a brand to imply a branded product will offer a long life of service to the users. agile. Your email address will not be published. Complete Guide [2023], 11 Best Growth Hacking Podcasts To Listen, How To Find And Use The Best Keywords For Amazon PPC, List of 56 Influencer Marketing Platforms. How do you write a business description for social media? Usage as a brand word: Driven is used in a brand name to motivate consumers and urge them on in favor of a branded product. For example, U.S. Synonym: Honest is synonymous with truthful, credible, genuine, and trustworthy. The brand new browser, it says, "delivers a richer, faster, and more business-ready Web experience. But dont consider this your end-all. What are brand adjectives? Consider the following as a baseline when trying to describe your companys culture: After analyzing your companys mission statement, values, ethics, and work environment, youll have a better understanding of the basis of your company culture. Synonyms: humorous, amusing, funny, comic, etc. Here, Parleys PPM Plumbing includes its name and location, states its services, and shares that it works to deliver results right the first time. Usage as a brand word: As a brand word, new can be used to describe a revised or improved version of a product, say with additional features. Try out these words and phrases as a starting point to this approach: The underlying strategy with these words is the bridge after bridge strategythe third of five effective copywriting formulas we cover in this post. Minimizing a customers perception of risk will make them that much more comfortable making the decision to business with you. A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties . Our purpose is to combine our love of fitness with a desire to serve to deliver an unmatched experience in an effort to move our Team, our Clients and our Community FORWARD. Greg. Synonyms:studious, contemplative, meditative, deliberate, pensive, reasoning, speculative, ruminative, cogitating, pondering, etc. Synonym: Transform is synonymous to convert, alter, redesign, or remake. Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. [Business name] is a [type of business] in [city, state, neighborhood]. You can find the best vintage designer labels for any and all occasions. The first step in this process is to take inventory of your company's main keywords. Are you clear on your brands mission, vision, and values? Thats a lot. Synonym: Sharp is synonymous with edgy, honed, sharpened, and pointed. Meaning: Honest means being in the habit of telling the truth at all times. for different industries. Take a look at this example of a business description from Parleys PPM Plumbing: Parleys PPM Plumbing, Heating & Air Conditioning opened its doors to Draper, UT and the rest of Utah County nearly 40 years ago, beginning a tradition of unparalleled customer service and quality HVAC repairs and installation. Synonym: Synonyms of new include recent, fresh, latest, up-to-date, and current. Synonym: Synonyms of creating are cause, effect, produce, or make. Definition: filled with or characterized by a lively energy and excitement or growing luxuriantly or profusely. Amanda Todorovich from Cleveland Clinic shared: "[We have] three words: Useful, helpful, and relevant. Your email address will not be published. You have 1,500 characters under Specialties; 1,000 under History; and 1,000 under Meet the Owner/Manager, so you can include quite a bit of information about your business. [Business name] is a [type of business, category] in [city and neighborhood]. For example, Built to Last and Serve Longer.. When people see something from my brand they think it is _________. Synonyms: contemporary, modern, present-day, etc. When people interact with my content, products, and services, I want them to feel ______. Synonyms: buoyant, cheerful, lighthearted, exhilarated, thick, dense, abundant, etc. This guide covers a list of words to give you a starting point in writing quality, trustworthy copy that will: Consider this your guide to refer back to when youre stuck on coming up with copy, whether for an ad, email, landing page, elevator pitch, etc. The good news is, your word choice is your first line when building that trust, through yourbranded content, SEO efforts, online profiles, social media posts, and website and landing page copy, and more. Usage as a brand word: As a brand name, tough is used to create the impression of a product that withstands difficult conditions to give service to the consumer. Cheers to 40 more years of queso, tacos, beers, and ritas! Definition: able to adjust to new conditions or able to be modified for a new use or purpose. El Arroyo, for example, is a Mexican restaurant in Austin, TX, best known for its sign with cheeky or fun messages. Company culture is an intricate mix of a companys mission, values, ethics, and the overall work environment. What adjectives would you use to describe your business? Bring your business description to life with some descriptors. Synonyms: well informed, learned, well read, educated, erudite, scholarly, cultured, cultivated, enlightened, etc. Being in a state of orderly and systematic arrangement. Full-service salon for the whole family, from traditional to trendy. PPM Plumbing provides service, repair and installation for all of your HVAC needs. Synonym: Synonyms to better include more, higher, superior, and greater, among others. Launching your brand is not a joke. Culture shapes results across all facets of a company, from how they complete business processes, to how information is shared, to how they plan to grow in the future. Of course, dont offer anything you dont promise or cant describe in detail. Synonyms: intuitive, natural, instinctive, inherent, inborn, etc. Definition: ready to face and endure danger or pain; showing courage. Similar to Instagram, make sure to include the most important information about your business (and a hashtag or two doesnt hurt if its relevant!). High-end womens vintage clothing boutique for all occasions. Definition:relating to or affecting the human spirit or soul as opposed to material or physical things orrelating to religion or religious belief. One of the best things you can do when creating copy for your brand is to put things in terms of "you" instead of "I" or "we." In other words, speak directly to your customers about what they can gain from doing business with you, rather than explaining what your business does. A combination of one or more of those distinguishing . You can find [product, search term] for [audience or occasion]. Meaning: Luxurious means characterized by opulence, sumptuousness, or rich abundance. Because the primary locations for this description will be online, you need to make sure its optimized. Gilmores provides expert glass repair, plumbing, and electrical services. Some words and related phrases include: Notice that the language here is not fancy jargon but everyday language that resonates with customers. Quality-conscious consumers are likely to gladly buy the product at a good price since they feel they have the best anyway. And to actually deliver on your promise. Using authoritative words does not automatically grant you authoritywritingquality content, promotingyour business across various channels, building your reputation, and optimizingfor Googles ranking factors to get on the first page of Googlehelps with that as well. But if you are a stand-out business in your industry, niche, or community, try using words like these in your marketing content: Getting tired of using the same words over and over again to convey the positive benefits your business will bring? In most cases, you should have a page that states your guarantee and return policies and how/why they work so customers can truly see that there areno catches. How you think and can mold that thinking with the framework is a value-add skill that can apply in various situations. This will influence consumer choice in favor of the branded product. Chris Foster Published Jan 30, 2019 + Follow In my class we have a terrific exercise that gets everyone engaged and speaking about an essence of great brands. Meaning: Master refers to a person who has a high level of knowledge and skills in a certain field. Meaning: Incredible means too extraordinary or improbable to believe. Meaning: Means to change or convert something in form, appearance, or usage. Required fields are marked *. 10 Effective Personal Brand Statement Examples (With Tips) Indeed Editorial Team Updated March 10, 2023 Personal branding is important in almost every profession and industry. Definition: conducive to or characterized by the expression of love or of, characterized by, or suggestive of an idealized view of reality. The most outstanding among the items in a given list that are being compared is the best.. He helps businesses improve their revenue online. Attorney Craig Conover and his legal team make each case a priority and strive to help clients earn the fair compensation they deserve. Drive leads and customer acquisition with custom promotions. Definition: giving a sense of happy satisfaction or enjoyment or (of a person or their manner) friendly and considerate; likable. Both of these descriptions emphasize legacy and community, whether thats by stressing family or people. This suggests that you want to tap into that here. Heres a small excerpt from Parleys PPM on Yelpthey also include their History and Meet the Owner: PPM Plumbing is one of the major cooling, heating and plumbing businesses in Utah County. What are your brand adjectives? There are so many places that you need to describe your business, whether its your website, an online directory, or even an about the company section for an event. [Value statement]! Get ready to improve your reach, results, and ROIfast. The best brands make their customers feel better, and those feelings can be described in just a handful of emotive words. Synonym: Healthy is synonymous to well, able-bodied, fit, and wholesome, among others. Here are some phrases to include in your assets to give your customers more reasons to continue engaging with you: Youll notice that some of the words and call to action phrases in certain sections overlap, since they help to communication different intentions depending on context. These words may describe tools, tactics, products or other marketing related items. Evaluate your site performance, social media presence, and more. Synonym: Synonyms for beautiful include attractive, cute, good-looking, and stunning. Synonyms: active, vital, lively, electric, etc. It suggests an improved version of what we have known before, following a comparison of two versions. Usage as a brand word: Incredible is used in a brand to create the impression of unexpectedly good product performance. Simply put, why should people care about your company? Definition: providing a reflection; capable of reflecting light or other radiation orrelating to or characterized by deep thought; thoughtful. This is the tricky part. When youre writing your business description, be sure to check websites as well as social media profiles, as the descriptions will differ across platforms. Usage as a brand word: Affordable is used in branding to assure consumers that the price of the branded product is within their reach. hbspt.cta._relativeUrls=true;hbspt.cta.load(7852972, '8088dfb3-43e9-470f-b523-cafe92caf973', {"useNewLoader":"true","region":"na1"}); Company culture also contributes to an employers brand, one of the first things that potential employees look at when considering whether or not to join a company. But the focus should not be on your product or service; it should be on the value your customers will get out of it and how easy it is for them to obtain it. 30 Powerful Words to Describe Company Culture: Create your Culture and Build your Brand Michelle Sheridan Free could also be used to mean that the product is available cheaply or at no cost to the consumer. WordStream by LocaliQ is your go-to source for data and insights in the world of digital marketing. Brand words can be used to provide an identity for your brand. Medics are in Agreement on the Performance of TYG.. Synonym: Synonyms of luxurious include lavish, opulent, plush, and palatial. Synonym: Synonyms to authentic include genuine, true, certified, and honest. Synonym: Synonyms include preoccupied, engrossed, knee-deep, and absorbed. Definition: loyal, constant, and steadfast or true to the facts or the original. Synonym: New is synonymous with substitute, different, other, and alternative. Synonym: Synonyms of power are authority, command, mastery, and control, among others. Meaning: Means to take the place of a previous one. Other examples of three words. Youve also got to build up trust. I'd love to get to know you. Meaning: Agree on means to be of one opinion about something. Synonym: Synonyms include radical, extreme, fanatical, and reactionary. Defining what you want your companys culture to be is the first step toward building a workplace that employees loveand hopefully these words to describe company culture, positive and negative, are a helpful start. We love throwing parties; talk to us about throwing your next event here. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover your ideal audience, your overall messaging, tone of voice, and your brands visuals. Here are some basic business description examples and templates you can copy and paste across your website and social sites (think of it as MadLibs for your business!) If your brand is more serious and formal, then make sure your business description is crisp and authoritative. Synonyms: organized, methodical, systematic, businesslike, streamlined, etc. Complete Guide [2023], How to Sell on Myntra and Jabong? So Joydeep Bhattacharya is a digital marketing evangelist who has over 11 years of experience in online marketing. It determines how happy and supported you feel in your role and has a big impact on whether you stay with an organization long term. Complete Guide to Learn SEO [2023], What is Moz Spam Score? Your Instagram description shows at the top of your profile and can be no longer than 150 characters. Synonym: Synonyms include amazing, shocking, startling, and surprising. Synonyms: limitless, unbound, immeasurable, abundant, untold, etc. Who did the laundry? Why wouldnt you take every opportunity to make your business active when you only have a few sentences anyway? No corporate jargon and no waffle. Product positioning can help you define and differentiate your offering to better appeal to your target audience. Learn about creating and executing on the perfect strategy for your organization. Al persons whether men, women, or children are human. Usage as a brand word: The brand name efficient evokes in the consumer a sense of economy and optimum use of resources. Keywords are the terms that you will use to describe your business, your product or service, and your mission. Graceful. Synonym: Synonyms of love include affection, attachment, fondness, and passion. Synonyms: debonair, stylish, dynamic, spruce, dapper, chic, exuberant, plucky, etc. among others. [Complete Guide 2023], Google Ad Formats Complete Guide [2023], SEMrush Review 2023 Top Features Compared (Honestly), Best Inspirational Quotes For Work Success, What is Influencer Marketing? Track fast-paced processes with KPIs to drive performance every single day. You should include clear details about your products or services, who and what area you serve, and a few keywords to increase your chances of showing up for relevant searches. All of our experienced personal trainers hold nationally recognized certifications and are here to help you achieve your fitness goals. Definition: tuneful; not discordant orforming a pleasing or consistent whole orfree from disagreement or dissent. WE CREATE STUNNING AND STRATEGIC DESIGNS THAT MAKE YOU FALL IN LOVE WITH YOUR BUSINESS. For example, Your Acne and Pimples Gone Forever promises a permanent solution for a long-term skin problem. Usage as a brand word: New is used in brand names to provoke among consumers a feeling of excitement and curiosity towards the branded product that may lead to purchases. Meaning: Proof means something presented to support the accuracy or the truth of a claim. Your YouTube channel business description gives viewers a deeper glimpse into what they can expect from your channel, including who you are, what type of content you share, and when they can expect to see that content. Synonyms: silent, still, hushed, private, secret, unofficial, etc. Meaning: Safety means the condition of being protected from undergoing or causing hurt, injury, or loss. Heres how DogSpot amended their business description for Instagram: Doggy Daycare and Cage Free Boarding Facility Serving North Counties of San Diego CA. Definition: making little or no noise orcarried out discreetly, secretly, or with moderation. Here are some adjectives/characteristics to get you started on crafting your brand personality. Brand adjectives are the words you choose to describe your brands visual identity. Describe your business as if you were describing it to your grandmother. Usage as a brand word: Create is used in branding to show how fertile, productive, or potent a branded product can become. Save time and simplify your performance monitoring with the perfect integration. For example, Insist on Our High-End Quality Products. Which words best describe what your brand must convey? They also talk about what they value and that they are a family-owned business. Synonyms: non-material, intangible, religious, sacred, divine, etc. Do you want to/Are you ready to[insert benefits of your services here]? For example, Good Health is Your Right; Use TRAPO.. When youre looking to describe company culture for your own organization you first need to learn what company culture really is. Meaning: Powerful means having much strength or might. Of course, the first step in reducing uncertainty is to build brand awareness, as the more familiar a consumer becomes with your brand, the more likely they are to trust and get to know you. A company description is an overview or summary of a business. Beginners Guide [2023], Featured Snippet Optimization: Complete Guide [2023], Instagram Ads: The Definitive Guide [2023], Best Digital Marketing Tools For Small Businesses [2023], 25 Best Affiliate Marketing Strategies To Earn More Money, What is SEO? Copyright document.write(new Date().getFullYear()) Jordan Prindle Designs All Rights Reserved | Legal and Privacy. Definition: free from pretense or deceit; proceeding from genuine feelings. Get the latest marketing tips and actionable insights for your business. An example is, An Obsession of The Elite used in an advertisement that will associate a sense of class with the branded product. That the price is not beyond the ability of the buyer to pay. What is a business description? For example, NHYS is Proof of Quality. Engage customers immediately with our chat solutions. Learn about the modern standards of organizational performance. Make em known! Please read our Comment Policy before commenting. These are all valid questions that were answering right here! With nothing but full smiles and fast service, youll be leaving satisfied. Meaning: Speed means a high rate of performance or movement. Check out our award-winning blog, free tools and other resources that make online advertising easy. Darrah Brustein darrah.co "One-Stop Shop" "You are not a one-stop shop! Synonym: Powerful is synonymous with strong, sturdy, robust, and muscular, among others. Meaning: Healthy means being in good health and free from disease or illness. . Definition: (especially of a system or machine) achieving maximum productivity with minimum wasted effort or expense or (of a person) working in a well-organized and competent way or preventing the wasteful use of a particular resource. You water down your impact and your brand when you think that making a blanket statement is benefiting your marketing. Usage as a brand word: Branding employs the word hack to convince consumers that a product will help them go through a challenging situation. The Last Queso Stop Before a Bunch of Yoga Studios over the years weve covered every food pun imaginable while never forgetting witty commentary on current events. Attract new patients and build trust with your audience. I ask the students to use only five. New study reveals best words for brand slogans. adjective. Branding When you begin crafting your brand, you'll want to consider your brand's adjectives. Synonyms: fortunate, blessed, favored, charmed, etc. When you begin crafting your brand, you'll want to consider your brands adjectives. Well, it doesnt actually work that way. Like Pat Green says, get yourself down to El Arroyo and let yourself go. Well schedule an appointment. Organic. we respect your privacy and take protecting it seriously, Amazon SEO + Alexa SEO: Complete Guide [2023], 66 Instagram Marketing Tips For Business [2023], How To Sell On Flipkart? Meaning: Fresh refers to something new, recent, or modern. Meaning: Means a very smart or brainy person. Synonyms: frugal, economical, sparing, careful, provident, prudent, etc. Subscribe to our mailing list and get interesting stuff and updates to your email inbox. Definition: present or existing from the beginning; first or earliest or created directly and personally by a particular artist; not a copy or imitation. Now heres another business description example for a local chain, Mahoneys Garden: Full service and family-run home and garden center with 7 retail locations in MA since 1959. We treat your dog as we would our own children, which is why we are committed to providing the highest quality pet care services available. Brand names must be chosen with care by projecting how the brand name chosen is likely to influence consumers to not only make purchases but also remain loyal to the seller and the brand. 1. See what it means to become a partner with Hirebook. To start defining your tone of voice, come up with adjectives that describe your desired tone. Accept, manage, and organize your appointments 24/7. She has written about manager development, remote work, project & time management, employee well-being, and other relevant topics to help people excel in the modern workplace. Definition: relating to the present or recent times as opposed to the remote past. Jot down your favorites and then narrow them down to your top 3-5. Its nice and clear. We have been serving the [city, state] for more than [time in business]. You want it to be nice and clear what your business is doingand what it can do for your customers. Synonym: Synonyms for master include specialist, consultant, authority, and expert, among others. Usage as a brand word: Brands use power to create the impression that a branded product is dominant in the market despite the competitors. These terms may also help differentiate you from your competitors. Synonym: Secure is synonymous with safe, sound, unshakeable, and assured. 1) What are you? While YouTube gives you a lot of space to tell your story (5,000 characters, to be exact), you want to try to capture users attention in the first 125 characters or so. Synonym: Synonyms for instantly are now, promptly, right away, and directly, among others. Running a sales promotion for a finite period of time is a great way to get people to act. Plus free graphics! Get a mobile-optimized, conversion-friendly site. [Business name] is [type of restaurant] in [city, state, neighborhood]. Definition: bringing or worthy of honor orused as a title indicating eminence or distinction, given especially to judges and certain high officials. Does your business run classes or events? Meaning: Revolutionary means something that differs greatly from current public opinion. We get it right the first time. Synonyms: abiding, surviving, permanent, etc. Some are easily decipherable, while others may be more challenging for non-professionals to understand. The consumers get to feel like they have the choicest of the product available in the market. Come up with unique names and [short] descriptions for those core values that match your brand voice. We believe each person should be treated like an individual, not a number and relationships are better than memberships. Synonyms: definitive, typical, vintage, quintessential, etc. When I talk to my ideal people, I want my tone of voice to be _________. Synonyms: enjoyable, pleasurable, nice, agreeable, likable, amicable, personable, etc. Think about what is of most value to consumers within your nicheis it handmade? [Business name] provides [service, search term]. 1. Data Security Tips For Businesses To Follow In 2023. Ideally, your main business description will be longer, and you can use this on your website, and for listings, LinkedIn, and review websites. Run your campaigns across popular search engines. Passive voice is when your sentence is structured so that the subject is receiving the action. Heres how Mahoneys Garden wrote their Twitter description: Full service and family-run home and #garden center with 7 retail locations in #MA since 1959 #gardening. We believe every organization is capable of high performance. Lets rewrite that example in the active voice: Greg folded the laundry and placed it in the drawers. Celeb sitings are not uncommon. Feeling something else? Synonym: Synonyms to fresh include late, substitute, original, and current. [Value statement.]. So it only makes sense that you'd want to find the best words to describe the culture. For instance, Guaranteed Flexibility of Use tells the consumer they have the freedom to alter the products working as they wish. set your business apart from your competitors, 5 simple steps for how to write a business description (with examples), Bonus step 6: How to write a business description for your social media and review sites, More business description examples (and templates!) Try to include the most important information about your business and what makes you unique. For example, The New Better Option suggests the product has been improved to solve the consumers problems more effectively than before. And once youve gone through this list, check out our 273 (MORE!) It combines a companys ideals with the more practical issues of how it actually conducts work. Keep up with our best marketing tips, trends, and insights. Core values can get pretty redundant and generic. Synonyms: tranquil, restful, quiet, still, harmonious, friendly, cordial, nonviolent, etc. Usage as a brand word: As a brand name, flexible evokes in the consumer the emotion of power and control over the product. Try Hirebook for free today to utilize check-ins, 1-on-1s, and OKRs to help your team achieve the next level of success. Create urgency. It conveys who you are, what you stand for, and how exactly it is to be your customer.
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